MKT 350 - Multinational Marketing

3 credit(s)
This course is an applied introduction to concepts of international marketing management, with an emphasis on development of global and regional marketing programs, entry strategies, and the importance of understanding economic, sociocultural differences and other environmental forces.
Prerequisite(s): MKT 310.

Click here for Fall 2025 course scheduling information.

Click here for Spring 2026 course scheduling information.