Jul 08, 2025  
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IN PROGRESS 2025-2026 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 455 - Digital Marketing Analytics


3 credit(s)
The course provides the students the foundation of digital marketing analytics. It equips students with digital marketing analytics skills, including website analytics, organic search analytics, social media analytics, mobile app analytics, email analytics, paid media analytics, earned media analytics, and competitive analytics.
Prerequisite(s): MKT 310 .
Laboratory fee.


Click here for Spring 2025 course scheduling information.

Click here for Fall 2025 course scheduling information.