CMM 316P - Foundations of Branding

3 credit(s) High Impact Practice: Collaborative Learning
This class provides students with a foundation in the critical, creative, and strategic tools necessary for creating strong brand identities. Through hands-on instruction, students will participate in in-class exercises, case studies, and collaborative projects to practice key activities such as: researching brand audience(s), performing visual and strategic analyses of competitors, naming brands, and concept communication elements such as logos and straplines, to tell a compelling brand story.
Prerequisite(s): CMM 110.

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