MKT 606 - Marketing Management

3 credit(s)
This course examines marketing management decision processes with an emphasis on developing strategic and analytical approaches to solving marketing problems in an ever-changing business world. Major topics include strategic market planning, consumer behavior, customer relationship management, market segmentation, new product development, marketing research and analytics, global marketing, integrated marketing communications, and social media marketing.
Prerequisite(s): Graduate standing or completed baccalaureate with GPA 3.0.

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