Apr 29, 2026  
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In Progress 2026-2027 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 460 - Marketing Analytics


3 credit(s)
This course is an application of data science to solve marketing problems. This course provides students with the theoretical understanding of marketing data and equips them with analytic skills so that they can make data-informed marketing decisions. The course content includes data management systems, marketing data visualization, social listening, and A/B test.
Prerequisite(s): MKT 310 .


Click here for Spring 2026 course scheduling information.

Click here for Fall 2026 course scheduling information.