Apr 30, 2026  
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In Progress 2026-2027 Undergraduate Catalog [ARCHIVED BULLETIN]

SM 370 - Sports Marketing


3 credit(s)
This course examines how different entities in sport attract participants, fans and sponsors. The course will discuss the marketing of sport at professional, collegiate, amateur and special event levels, focusing on the role marketing plays in planning and decision making in attracting and satisfying different customer groups. Students will study current opportunities and threats in sport and trends that may impact the future of the sport industry and its various audiences.
Prerequisite(s): 24 earned credits.


Click here for Spring 2026 course scheduling information.

Click here for Fall 2026 course scheduling information.