CMM 357W - Audience Research Methods

3 credit(s) Writing Intensive
An introduction to research in strategic communication with a focus on audience analysis. Topics include audience identification, research design, research proposals, qualitative and quantitative research methods, data interpretation and analysis, and research reports and presentations.
Prerequisite(s): CMM 110.

Click here for Spring 2026 course scheduling information.

Click here for Fall 2026 course scheduling information.