Mar 30, 2026  
2012-2013 Graduate Bulletin 
    
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2012-2013 Graduate Bulletin [ARCHIVED BULLETIN]

CMM 532 - Managing Integrated Communication


3 credit(s)
This course provides a detailed inspection of the management of integrated communication (IC). The course takes a strategic perspective by focusing on issues of analysis and planning to develop IC solutions. Topics include theoretical perspectives on IC, managing the research and planning processes of IC, management of the communication mix, development of promotional strategy, IC campaign management, and managing in a competitive environment.
Prerequisite(s): CMM 531  or permission of instructor.


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