Dec 04, 2024  
2012-2013 Graduate Bulletin 
    
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2012-2013 Graduate Bulletin [ARCHIVED BULLETIN]

MBA 730 - Managing Customer Relationships and Experiences


3 credit(s)
This course focuses on building relationships between an organization and its customers. Students explore methods of identifying customer needs, expectations, and satisfaction, as well as determination of lifetime customer value to develop target customer priorities. Distinction is made between customer relationships management (CRM) as a strategy versus CRM programs and tools. Customer experiences as they relate to overall customer/ organization relationship are stressed.
Prerequisite(s): MBA 610 , MBA 618 , or equivalent. Corequisite(s): MBA 614 , MBA 616 , MBA 620 , MBA 705 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.