Dec 04, 2024  
2012-2013 Graduate Bulletin 
    
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2012-2013 Graduate Bulletin [ARCHIVED BULLETIN]

MKT 650 - International Marketing


3 credit(s)
Examines specific marketing management issues that arise when entering overseas markets and when conducting marketing operations on an international or global, as compared to a domestic, scale. The course emphasizes the challenges of identifying and evaluating market opportunities abroad; developing marketing strategies adapted to specific national, regional, or global needs, cultures, and constraints; and coordinating strategies in world markets. Stress is on strategic issues of global marketing.
Prerequisite(s): MBA 610 , MBA 614 , and MBA 618  


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