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Spread across seven dynamic schools and colleges, UHart is a four-year private university that has been guiding the purpose and passion of students for over six decades. Centrally located alongside Connecticut’s capital city and midway between Boston and New York City, our 350-acre campus offers big opportunities, from major industry partnerships to vibrant cultural destinations.

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University of Hartford

Nov 21, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Marketing, B.S.B.A.

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Requirements for the Major

Required credits: 21

(To fulfill professional major requirements in the standard degree program for business administration)

Junior Year

MKT 340 - Consumer Behavior 3 credit(s)

Senior Year

MKT 350 - Multinational Marketing 3 credit(s)
MKT 420 - Marketing Research 3 credit(s)
MKT 454W - Marketing Strategy 3 credit(s)
MKT 480P - Internship in Marketing 3 credit(s)
Approved marketing electives (at least one must be a 300-level or above MKT course) 6 credit(s)

Additional Degree Requirements:

For additional degree requirements see Bachelor of Science in Business Administration Program, B.S.B.A.

$Return to {$returnto_text}$ Return to: Programs of Study (Barney)