Communication, B.A.

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General Education Requirements (A&S)

In addition to major requirements, students must meet the General Education Requirements that correlate to their degree.

For B.A. and B.S. degrees, see General Education Requirements for the B.A. and B.S. Degrees (A&S) .
For Transfer students, see General Education Requirements for Transfer Students (A&S) .

Major GPA and Grade Requirements

Students must maintain a minimum grade point average of 2.0 in courses required to complete the major. All courses required for the major must be taken for a letter grade.

Requirements for the Major in Communication

Advertising and Public Relations: 45 credits
Communication Studies: 39 credits
Media Strategies: 45 credits

Core Courses

Each major must complete the following courses:

CMM 110 - Communication in the Digital Age 3 credit(s)
CMM 214 - Introduction to Digital Media Production 3 credit(s)
CMM 215P - Making Sense of Social Media 3 credit(s)
CMM 311 - Research Methods in Communication 3 credit(s)
CMM 411 - Communication Theory 3 credit(s)

Writing Requirement

CMM 253W - Writing for the Media 3 credit(s)

Emphasis Courses

Majors must select one emphasis:

Advertising and Public Relations
Communication Studies
Media Strategies

*Emphasis courses are listed here .

Requirements for the emphasis in Advertising and Public Relations:

Core courses in the emphasis

CMM 260 - Communication and Advertising 3 credit(s)
CMM 271 - Introduction to Public Relations 3 credit(s)
CMM 360P - Advertising Copywriting and Layout 3 credit(s)
MKT 310 - Introduction to Marketing 3 credit(s) (EC 101 is a prerequisite.)

Communication Analysis

Plus one course from the following Communication Analysis offerings:

CMM 371 - Public Relations Cases 3 credit(s)
CMM 448 - Audience Analysis 3 credit(s)
MKT 340 - Consumer Behavior 3 credit(s)

Communication Campaign

Plus one course from the following Communication Campaign offerings:

CMM 471W - Public Relations Campaigns 3 credit(s)

Note(s):

Completion of the two-semester CMM 462 - Advertising Competition (6 cr.) may be used to fulfill the communication campaign requirement.

Outside of Emphasis Courses

Choose two courses from the School of Communication’s other emphases, including internships or CMM 464W - Student Firms: The Agency . Consult the list of courses found here .

Requirements for the emphasis in Communication Studies:

Core courses in the emphasis

CMM 212 - Persuasion 3 credit(s)
CMM 222 - Small-Group Communication 3 credit(s)
CMM 447W - Capstone in Communication Studies 3 credit(s)

Elective Courses

Choose 2 courses from below by Either taking 1 course from “Human Relations” and 1 course from “Strategic Communication” OR 2 courses from one of these categories.

Human Relations

CMM 225W - Interpersonal Communication 3 credit(s)
CMM 251 - Nonverbal Communication 3 credit(s)
CMM 325 - Family Communication 3 credit(s)
CMM 335 - Ethnic and Intercultural Communication 3 credit(s)
CMM 340 - Conflict and Communication 3 credit(s)
CMM 364 - The Dark Side of Interpersonal Communication 3 credit(s)
CMM 366 - Computer-Mediated Communication 3 credit(s)

Strategic Communication

CMM 111 - Business and Professional Communication 3 credit(s)
CMM 230 - Organizational Communication 3 credit(s)
CMM 310 - Political Communication 3 credit(s)
CMM 320W - Environmental Communication 3 credit(s)
CMM 343 - Communication in Contemporary Organizations 3 credit(s)
CMM 406 - Internship Program 3-6 credit(s)
CMM 430 - Communication Law in America 3 credit(s)

Outside of Emphasis Courses

Choose two courses from the School of Communication’s other emphases, including internships or CMM 464W - Student Firms: The Agency . Consult the list of courses found here .

Requirements for the emphasis in Media Strategies:

Core courses in the emphasis

CMM 230 - Organizational Communication 3 credit(s)
CMM 240 - Introduction to Media: Industries, Content and Audiences 3 credit(s)
CMM 448 - Audience Analysis 3 credit(s)
CMM 463 - Media Industries: Ethics, Politics, Economics 3 credit(s)

Media Strategies Electives

Choose three from the following:

CMM 212 - Persuasion 3 credit(s)
CMM 222 - Small-Group Communication 3 credit(s)
CMM 260 - Communication and Advertising 3 credit(s)
CMM 271 - Introduction to Public Relations 3 credit(s)
MKT 310 - Introduction to Marketing 3 credit(s) (EC 101 is a prerequisite.)

Outside of Emphasis Courses

Choose two courses from the School of Communication’s other emphases, including internships or CMM 464W - Student Firms: The Agency . Consult the list of courses found here .