Integrated Communication, M.A.

Required credits: 30

Core Courses (15 or 18 credits)

CMM 531 - Integrated Communication 3 credit(s)
CMM 645 - Multimedia Production 3 credit(s)
CMM 675 - Integrated Communication Research Methods 3 credit(s)
CMM 671 - Creative Concepts & Campaigns 3 credit(s)
Either CMM 855 - Integrated Communication Portfolio 3 credit(s) OR
CMM 845 - Integrated Communication Graduate Project Preparation and CMM 850 - Integrated Communication Graduate Project 6 credit(s)

Electives (15 or 12 credits)

Choose 5 electives (4 if completing the graduate project CMM 845 and CMM 850 in the Core)

CMM 511 - Visual Communication & Branding 3 credit(s)
CMM 515 - Media Metrics & Analytics 3 credit(s)
CMM 518 - PR Strategies & Practices 3 credit(s)
CMM 520 - Organizational Communication 3 credit(s)
CMM 582 - Special Studies in Integrated Communication 3 credit(s)
CMM 610 - Integrated Communication Seminar 3 credit(s)
CMM 660 - Graduate Internship 3 credit(s)
CMM 680 - Media Touchpoints 3 credit(s)
CMM 890 - Independent Research 3 credit(s)
MKT 606 - Marketing Management 3 credit(s)
MKT 756 - Digital Marketing Management 3 credit(s)
MKT 760 - Marketing Analytics 3 credit(s)
QNT 601 - Managerial Statistics and Analytics 3 credit(s)

Additional Information

There is NO SPECIFIC COURSE SEQUENCE. Students may enter the program through any course other than CMM 845 , CMM 850 , or CMM 855 , which have a prerequisite of a minimum of 15 completed credits in the program.

MKT and QNT courses in Barney may require additional fees.

Students must maintain a 3.0 cumulative GPA to maintain good academic standing and qualify for graduation.