Nov 23, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED BULLETIN]

MKT 760 - Marketing Analytics


3 credit(s)
This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills.
Prerequisite(s): QNT 601  and MKT 606 , or permission instructor.


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