Jul 21, 2025  
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2021-2022 Undergraduate Catalog [ARCHIVED BULLETIN]

CMM 460W - Advertising Communication Tactics


3 credit(s) Writing Intensive and High Impact Practice: Capstone
Area/Group Designation: Advertising and Public Relations
In-depth analysis and practice in communication tactics employed in creating advertising programs for clients. Principal focus on working on a competitive group project preparing an agency-style presentation for a real or hypothetical client.
Prerequisite(s): CMM 260  and CMM 360P .
Laboratory fee.


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