Nov 23, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED BULLETIN]

MKT 310 - Introduction to Marketing


3 credit(s)
This course examines the dynamics of marketing and its important role in today’s society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course addresses cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations are discussed.
Prerequisite(s): EC 110  and EC 211  for Barney students, or EC 101  for non-Barney students.

  


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