Mar 24, 2026

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog [ARCHIVED BULLETIN]

Digital Marketing Minor (for Barney Students)

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Required credits: 12 (Marketing majors)

MKT 325 - Marketing Communications OR MKT 460 - Marketing Analytics 3 credit(s)
MKT 355 - Digital Marketing 3 credit(s)
MKT 455 - Digital Marketing Analytics 3 credit(s)
CMM 215P - Making Sense of Social Media 3 credit(s) *

Note:

*Students can replace CMM 215P with CMM 214 . CMM 110 is a prerequisite for CMM 214 .

Required credits: 12 (non-Marketing majors)

MKT 325 - Marketing Communications OR MKT 460 - Marketing Analytics 3 credit(s)
MKT 340 - Consumer Behavior 3 credit(s)
MKT 355 - Digital Marketing 3 credit(s)
MKT 455 - Digital Marketing Analytics 3 credit(s)

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