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University of Hartford

Sep 23, 2017

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2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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CMM 260 - Communication and Advertising

3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.

Click here for Spring 2017 course scheduling information.

Click here for Fall 2017 course scheduling information.

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