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    University of Hartford
   
 
  Nov 23, 2017
 
 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.


Click here for Fall 2017 course scheduling information.

Click here for Spring 2018 course scheduling information.