Jul 19, 2018  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.


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