CMM 310 - Political CommunicationCourse Cross-listed with POL 310
Analysis of the contemporary political campaign as an epiphenomenon of modern mass media. Exploration of methods of public opinion measurement, techniques employed to mobilize or modify attitudes and the links between attitude and the act of voting. Democratic theory assumes informed consent, freely given. This course examines the engineering of consent.
Prerequisite(s): CMM 110 or POL 110 or POL 200W .
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