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    University of Hartford
   
 
  Jan 21, 2018
 
 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 444 - Media Management and Entrepreneurship


3 credit(s)
Course focuses on media as businesses. Both small independent and large corporate models are examined for strategies related to supporting the media enterprise, revenue enhancement, business expansion and development, personnel, costs, investment opportunities, market definition, and media start-ups.
Prerequisite(s): CMM 240 .


Click here for Fall 2017 course scheduling information.

Click here for Spring 2018 course scheduling information.