Oct 22, 2018  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 444 - Media Management and Entrepreneurship

3 credit(s)
Course focuses on media as businesses. Both small independent and large corporate models are examined for strategies related to supporting the media enterprise, revenue enhancement, business expansion and development, personnel, costs, investment opportunities, market definition, and media start-ups.
Prerequisite(s): CMM 240 .

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