Jul 23, 2025  
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IN PROGRESS 2025-2026 Undergraduate Catalog [ARCHIVED BULLETIN]

CMM 471W - Public Relations Campaigns


3 credit(s) Writing Intensive
Area/Group Designation: Strategic Communication
The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client.
Prerequisite(s): CMM 271P , and either CMM 371  or CMM 448 .


Click here for Spring 2025 course scheduling information.

Click here for Fall 2025 course scheduling information.