Apr 21, 2025  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 448 - Audience Analysis


3 credit(s)
An investigation of various mass-media audiences’ characteristics, preferences, and composition. Analysis of how audience information is obtained and used in media planning. Designing and executing media research projects.
Prerequisite(s): CMM 240 .


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