Mar 28, 2024  
2013-2014 Undergraduate Bulletin 
    
2013-2014 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 260 - Communication and Advertising


3 credit(s)
Study of the theories and practices of advertising with special emphasis on message creation and selection of appropriate media. Historical, economic, social, and psychological aspects of advertising. Practice in applying principles in final term project.
Prerequisite(s): CMM 110  or CMM 240 , or permission of instructor.


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