Dec 26, 2024  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 448 - Audience Analysis


3 credit(s)
An investigation of various mass-media audiences’ characteristics, preferences, and composition. Analysis of how audience information is obtained and used in media planning. Designing and executing media research projects.
Prerequisite(s): CMM 240 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.