Jul 20, 2024  
2013-2014 Undergraduate Bulletin 
2013-2014 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 310 - Introduction to Marketing

3 credit(s)
This course examines the dynamics of marketing and its important role in today’s society. In addition to discussing marketing functions, marketing organizations, marketing research and other key dimensions of marketing, the course addresses cultural, social, ethical, legal and international aspects of the field. Case studies and examples of business and nonbusiness organizations are discussed.
Prerequisite(s): EC 110  and EC 211  for Barney students, or EC 101  for non-Barney students.


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