Jun 22, 2018  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 360 - Advertising Copywriting and Layout


3 credit(s)
Rigorous study and practice in planning and preparing advertising messages. Emphasis on writing. Artistic and social scientific aspects of advertising creativity. Writing and visualization for print, broadcast, and peripheral media. Lecture and laboratory.
Prerequisite(s): CMM 260 .
Laboratory fee.


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