Nov 14, 2018  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 448 - Audience Analysis

3 credit(s)
An investigation of various mass-media audiences’ characteristics, preferences, and composition. Analysis of how audience information is obtained and used in media planning. Designing and executing media research projects.
Prerequisite(s): CMM 240  or CMM 260 .

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