May 20, 2024  
2017-2018 Graduate Bulletin 
    
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2017-2018 Graduate Bulletin [ARCHIVED BULLETIN]

MKT 760 - Marketing Analytics


3 credit(s)
This course focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include customer profitability, marketing profitability, branding strategy, product line strategies, customer value, value pricing, social media marketing, and the influence of technology on market potential. The course will use a combination of cases, simulation, lectures, and exams to develop these skills.
Prerequisite(s): MBA 610  and MBA 618 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2024 course scheduling information.