Aug 21, 2019  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 212 - Persuasion

3 credit(s)
Area/Group Designation: Communication Studies
Course is designed to heighten students’ understanding of the ways in which people influence one another with speech and symbolic gestures. Course provides an analysis of social aspects of persuasion, cultural basis of belief, and theories of attitude change. Reasoning and rhetoric in a variety of contexts, including advertising, political campaigns, and social movements, are examined.
Prerequisite(s): CMM 110 .

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