Sep 21, 2019  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 271 - Introduction to Public Relations


3 credit(s)
Area/Group Designation: Advertising and Public Relations
This course introduces the major components of public relations, including strategies for problem resolution, media to execute strategies, and evaluation to assess program effectiveness.
Prerequisite(s): WRT 110 .


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