Jun 24, 2019  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 360 - Advertising Copywriting and Layout


3 credit(s)
Area/Group Designation: Advertising and Public Relations
Rigorous study and practice in planning and preparing advertising messages. Emphasis on writing. Artistic and social scientific aspects of advertising creativity. Writing and visualization for print, broadcast, and peripheral media. Lecture and laboratory.
Prerequisite(s): CMM 260 .
Laboratory fee.


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