Nov 23, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 462 - Advertising Competition


3 credit(s)
Area/Group Designation: Advertising and Public Relations
This course gives advanced students the opportunity to work on a national student advertising competition conducted by the American Advertising Federation. The corporate client changes annually. Students are provided with a case study of an advertising/communication problem faced by the client. The student team submits to a group of advertising professionals a written advertising and communication plan and makes a formal presentation. The team judged district winner progresses to the national finals.
Prerequisite(s): Permission of instructor.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.