Nov 26, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

MKT 420 - Marketing Research


3 credit(s)
Explores the identification, collection and analysis of information relevant to decision making by the marketing executive. Students become acquainted with the marketing research process and methods of data collection and analysis. They gain experience through the design and implementation of a marketing research study and the preparation of a professional project.
Prerequisite(s): MKT 310  and QNT 230 .
Laboratory fee.


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.