ENT 314 - Principles of Entrepreneurship

3 credit(s)
This course concentrates on the variables required to be successful in starting a business. Topics include the profile of the entrepreneur, differences between life-style and growth-oriented entrepreneurship, teamwork in entrepreneurship, identifying a market and product to service, issues in family business development. Self-assessment is a key component of the course. Teaching methods may include cases, discussion, experiential activities, team and individual projects and presentations, lecture and guest speakers.
Prerequisite(s): MGT 310 and MKT 310 (concurrent).

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