Nov 23, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

CMM 471 - Public Relations Campaigns


3 credit(s)
Area/Group Designation: Advertising and Public Relations
The course focuses on practical, technical, and analytical skills required to effectively plan and implement a campaign. Students study the public relations process in order to develop campaign plans that capitalize on opportunities and address problems within and for the organization. Students analyze secondary research and conduct qualitative/quantitative primary research in order to develop, implement, and evaluate a campaign for a University or community client.
Prerequisite(s): CMM 271 , and either CMM 371  or CMM 448 .


Click here for Fall 2024 course scheduling information.

Click here for Spring 2025 course scheduling information.